PPM was awarded the Tuscany Villas concrete low rise development in late 2012 after the development failed to sell and the bank foreclosed on the project.
The area’s market was experiencing a downturn, and Tuscany competed with 600+ similar, vacant units on the market in an area with multiple developments in receivership.
The development was well-finished, but the market-downturn and those wary of receivership kept prospects from purchasing.
PPM repositioned the building from a receivership offering to a value offering through rebranding efforts including signage, an out-of-area broker campaign and a non-traditional radio campaign.
PPM’s campaign resulted in widespread interest and an overnight buyer lineup which generated media attention and excitement, and which ultimately resulted in a 100% sell-out of all 82 units on opening sales day!